Meet the human behind the robots.

Hi, I'm Paul. I've been making things look good on screens for over 20 years. Lately I make the machines do the boring parts.

The short version

I've spent my career in digital marketing, media, e-commerce and SaaS. I've designed for a Fortune 50 company, a Fortune 120 company and a top-500 online retailer, and I co-founded a startup along the way. I've been the art director, the UX designer, the product manager and the person who keeps the project on the rails, sometimes all in the same week.

The AI part

A few years ago I started treating AI like a very fast, very literal junior designer: brilliant at volume, terrible at taste. I put in the hours to learn what it's good for, what it's bad at, and how to get agency-quality work out of it. Now the robots draft and resize, and I bring the judgment, the brand sense and the final polish.

My motto: "Let's make something big from nothing."

By the numbers

• 20+ years designing brands, products and campaigns

• 1 startup co-founded

• 5+ hats worn: art director, UX designer, product manager, project manager, product lead

• 0 weird AI hands shipped to a client (that I know of)

Brands I've worked on

Bodybuilding​.com, Evergreen Home Loans, Visit Idaho, ROHM, Arrow / AspenCore, Kaged Muscle, EmpowerPoints